Ahhh… the question tearing at the heart and soul of many an organization these days. For many companies, this downturn (of which I am still refusing to participate) has caused many companies to change their plans, reduce spending and go back to what they know works. It’s not really a bad strategy.

When a sports team is losing a game, oftentimes the coaches and players go back to the basics and what the team does best. Its a sound strategy with proven results. However, doing the same thing over and over only gets the same result, even if it is a positive one.

If your organizational metrics are solid then why be more creative? If your ROI is high why rock the boat? If your book sells with average words why strive to use different style elements.

You have to be creative for three main reasons:

1) It can help change your perspective. When your perspective changes, you’re able to find new ideas, fresh ways to express the same idea.

2) Being creative can open a whole new world to ideas, customers, innovations, thinking… you name it, opening the doors of creativity and the possibilities are endless.

3) You have to push yourself. You need to push yourself in everything you do to be creative, to try something new. It’s these experiences of letting your guard down where your soul and your passions can really come out.

It’s an amazing thing when you see your creativity flow. Good luck to you!

Related posts:

1. Creativity, I am Waiting
2. Let the Volunteers Go
3. Are You in Debt?

Categories: Column, Design, Life
Tags: creativity, passion