Marketing Keynote
With over 20 years experience in non-profits, the world’s best media agencies, in real estate and financial services, Richard presents audiences with stories, stats, and six key lessons that will set the tone for CMOs for the next quarter Century.
The Modern CMO Playbook Keynote
Build Today. Grow Tomorrow.
Perfect for General Marketing / Business Events
OVERVIEW
In this fast-paced marketing and business keynote, Richard presents facts and fictions about the future of the Chief Marketing Officer from the perspective of a marketer who has seen it all: Y2K, 9/11, the 2008 Financial Crisis, countless brand failures, marketing through COVID, all on top of 20 years in non-profits, agencies, and serving at the leading edge of financial services.
Richard will provide your group or association a rapid-fire state of the industry with entertaining and insightful anecdotes from his time working in the field with clients like Green Mountain Coffee, PepsiCo, Claritin, and the US Open, and he’ll leave you with four guiding principles that modern-day marketers need focus on if they will make it the next quarter-Century.
YOUR AUDIENCE WILL LEARN
Why failure is a necessity and should be encouraged
How what we were taught needs to be thrown out the window.
Six easy steps (with stats) to earn market share, stay top of mind, and keep your job.
Gain insight into what moves consumers in today’s culture.
Understand the intersection of culture, marketing, and brand.
“Richard always keeps the big picture in mind. He dreams big dreams and has a very meaningful vision for this world. Whether he’s writing or speaking, this vision and hope come though - and it’s inspiring to watch.”