Marketing Keynote

With over 20 years experience in non-profits, the world’s best media agencies, in real estate and financial services, Richard presents audiences with stories, stats, and six key lessons that will set the tone for CMOs for the next quarter Century.

The Modern CMO Playbook Keynote

Build Today. Grow Tomorrow.

Marketing & Business Keynote for General Marketing / Business Events

OVERVIEW

In this fast-paced keynote, Richard presents facts and fictions about the future of the Chief Marketing Officer from the perspective of a marketer who has seen it all: Y2K, 9/11, the 2008 Financial Crisis, countless brand failures, marketing through COVID, all on top of 20 years in non-profits, agencies, and serving at the leading edge of financial services.

Richard will provide your group or association a rapid-fire state of the industry with entertaining and insightful anecdotes from his time working in the field with clients like Green Mountain Coffee, PepsiCo, Claritin, and the US Open, and he’ll leave you with four guiding principles that modern-day marketers need focus on if they will make it the next quarter-Century.

YOUR AUDIENCE WILL LEARN

  • Why failure is a necessity and should be encouraged

  • How what we were taught needs to be thrown out the window.

  • Six easy steps (with stats) to earn market share, stay top of mind, and keep your job.

  • Gain insight into what moves consumers in today’s culture. 

  • Understand the intersection of culture, marketing, and brand.

 
“Richard always keeps the big picture in mind. He dreams big dreams and has a very meaningful vision for this world. Whether he’s writing or speaking, this vision and hope come though - and it’s inspiring to watch.”
— Sam Davidson, Business Owner & Serial Entrepreneur
 

LET’S TALK ABOUT YOUR EVENT

 

Transform Fear Into Courage

Running From Yourself

Never before has the concept of fear been so amplified that while you read this book, you will start to see your own life through the lens of fear. Through insightful qualitative research and detailed quantitative analysis, you will see that fear is the largest barrier to your own happiness and success.