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Need someone to speak on marketing trends, marketing strategy, or how to build a high-performing team?
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Need someone to speak on marketing trends, marketing strategy, or how to build a high-performing team?
Send Richard a Note!
Stop overthinking your product and start understanding the emotion behind the buying decision.
‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.
Social media has to be well-thought out and well-executed to be an advantage in 2023.
“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.
Business leaders got together to discuss the future of banking and what consumers are looking for post-pandemic.
Being a communications director requires you to wear many hats; oftentimes all at once. You have to think strategically, operationally, and creatively.
Digital tools have changed the game of credit union and bank marketing.
As a partner in Bruck & Co., I recently gave an interview about the evolution of eCommerce and how brands can and should focus on personalization in the future.
I recently gave an interview to MarTech Pulse, covering various areas of marketing automation. With my two decades of experiences, a lot has changed, but it all still comes back to the customer.