Empowering

Teams & Organizations

to Embrace the Power of Potential to Drive Strategic Business Results.

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CMO Keynote

The Modern CMO Playbook Keynote

Build Today. Grow Tomorrow.

FOR GENERAL SESSIONS

Keynote Overview

In this fast-paced marketing and business keynote, Richard presents facts and fictions about the future of the Chief Marketing Officer from the perspective of a marketer who has seen it all: Y2K, 9/11, the 2008 Financial Crisis, countless brand failures, marketing through COVID, all on top of 20 years in non-profits, agencies, and serving at the leading edge of financial services.

Richard will provide your group or association a rapid-fire state of the industry with entertaining and insightful anecdotes from his time working in the field with clients like Green Mountain Coffee, PepsiCo, Claritin, and the US Open, and he’ll leave you with four guiding principles that modern-day marketers need focus on if they will make it the next quarter-Century.

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Audience Takeaways:

  1. Why failure is a necessity and should be encouraged

  2. How what we were taught needs to be thrown out the window.

  3. Six easy steps (with stats) to earn market share, stay top of mind, and keep your job.

  4. Gain insight into what moves consumers in today’s culture. 

  5. Understand the intersection of culture, marketing, and brand.

Customer Experience Keynote

The Future of Customer Experience Keynote

How AI Is (And Isn't) Transforming CX.

FOR GENERAL SESSIONS

Keynote Overview

Bio of speech

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Audience Takeaways:

  1. Why

 

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