It’s Time to Start a Subscription Product

Take a moment and think about how many subscription services you belong to. I’ll start with my own household: Netflix, HBO Max, Amazon Prime, Hulu Live, and Apple Music. We also receive a few monthly print magazines.

It has taken years, but more and more companies are launching membership and subscription options to businesses and industries you don’t typically think of as businesses prone to these types of products.

Just last month we saw Taco Bell introduce The Taco Lover’s Pass.

And two weeks ago Alaska Airlines announced a flight subscription service for the West Coast. If you’re a semi-frequent traveler, this is a sweet service to buy into.

So, consider it again: How can you offer something like this in your business? I promise you, there is a way.