Richard Dedor 3/6/26 Richard Dedor 3/6/26

Pipe Dream Podcast: What B2B Marketers Get Wrong About Emotion (A B2C Insider Explains)

Stop overthinking your product and start understanding the emotion behind the buying decision.

Richard Dedor 2/20/26 Richard Dedor 2/20/26

Protect Your Brand

Now two weeks after the Super Bowl, things are “back to normal”. We are midway through the 2nd quarter and the pressure is on marketing teams to deliver. The first thing you must get right: Your Brand.

Richard Dedor 2/10/26 Richard Dedor 2/10/26

The Go-To-Market Trinity: Why Tech, Marketing, and Sales Win Together (or Lose Apart)

Go-to-market success depends on shared data, aligned messaging, and coordinated execution across teams.

Richard Dedor 1/30/26 Richard Dedor 1/30/26

It’s Time to Knight content in your strategy

Content belongs to the masses and consumption has changed.

Richard Dedor 1/23/26 Richard Dedor 1/23/26

How Healthy Is Your Brand?

Too many messages, poor AI experiences, and a changing content media landscape is making 2026 out to be a challenging year full of opportunities.

Richard Dedor 1/9/26 Richard Dedor 1/9/26

How Content Strategy is Changing

Content is not going away but what consumers want from the content is changing.

Richard Dedor 12/21/25 Richard Dedor 12/21/25

Financial Brand: Warning: AI Fatigue is Fueling a CX Backlash in Banking

It’s not only leading digital transformation, but digital transformation with human capacity behind it.

Richard Dedor 12/17/25 Richard Dedor 12/17/25

Build Loyalty by Focusing on Moments

How does one become the most trusted destination for pet parents?

Richard Dedor 11/21/25 Richard Dedor 11/21/25

Is the marketing funnel dead?

Is the funnel dead or not? We've been taught in marketing school to build a standard lead funnel, but is it dead?

Richard Dedor 11/5/25 Richard Dedor 11/5/25

Print Marketing Isn't Dead. Your Strategy Is.

Why does direct mail still work? Because you have to touch it. You see it. And then you have to decide to toss it out.

Richard Dedor 10/31/25 Richard Dedor 10/31/25

Is Engaging Dormant Customers Worth It?

Brand is built on values. The value comes from living those values to drive business loyalty.

Richard Dedor 9/24/25 Richard Dedor 9/24/25

When Advertising Becomes Experiential

What began as just music-on-demand has become a major player in the digital media engagement sphere. And it is just beginning.

Richard Dedor 8/20/25 Richard Dedor 8/20/25

The TikTok Generation Killed Baseball

A survey by The Drum found that 3 out of 4 consumers are more inclined to purchase products when marketing campaigns tap into nostalgic memories.

Richard Dedor 7/21/25 Richard Dedor 7/21/25

Become a Brand that Disrupts

When you solve a problem, you disrupt a pattern; and you win.

Richard Dedor 7/9/25 Richard Dedor 7/9/25

Core Values vs. Core Feelings

It is clear when DEI policies and programs are in place, growth and vitality follow.

Richard Dedor 6/19/25 Richard Dedor 6/19/25

How to Become a Standout Brand

Focus on your customers and create memorable experiences.

Richard Dedor 5/19/25 Richard Dedor 5/19/25

Is it performance without the data?

Marketing leaders need to pause and get data before going to market.

Richard Dedor 4/23/24 Richard Dedor 4/23/24

Marketing is Not a Solo Experience

In the world of marketing, it must not be a solo experience, but rather, a duet between the creative and audience.

Richard Dedor 1/12/24 Richard Dedor 1/12/24

BAI: DEI: 10 smart practices for these 3 important letters

‘Avoid one-time initiatives,’ and other tips for banks and credit unions to step up diversity, equity and inclusion.

Richard Dedor 11/13/23 Richard Dedor 11/13/23

The Travesty of Leadership

Simon Sinek has famously said that just because someone is in a position of leadership does not necessarily make them a leader.