Customers Do Care About Your Employees

Many companies today are spending considerable amounts of time talking about ESG (Environmental Social Governance) and DEI (Diversity Equity and Inclusion) business strategies. Both of these are important strategies for both the business and customers.

A recent study from Marketing Brew and Harris Poll showed that consumers care … a lot. And it’s not just about the environment and diversity.

They seem to actually care about: PEOPLE.

Here are the key stats:

• 42% of Americans said they are less likely to shop with a company that is trying to stop its employees from unionizing.

• 41% said the same of a company with a union on strike. Those numbers are even higher among Gen Z.

• 29% of respondents said they would actually be more likely to purchase from a brand with unionized employees, including 41% of millennials and 32% of Gen Z.

While those numbers haven’t reached the “majority” yet, it is telling. People matter and your customers care how you treat your people.