AI is a marathon. (I can say that as a marathoner.) If you sprint into implementing AI, I hate to tell you, but you're not going to finish the race.

Content marketing has seen a resurgence over the past five years (and for good reason). People are spending more time online consuming and less time waiting to be sold.

Want to be a good marketer? Tell good stories that connect with a human at an emotional level.

Content belongs to the masses and consumption has changed.

Content is not going away but what consumers want from the content is changing.

How does one become the most trusted destination for pet parents?

Focus on your customers and create memorable experiences.

The exodus has been swift from X since Elon purchased, rebranded, and opened the doors to hate speech.

Forget the obvious marketing predictions for 2025. Will NFTs make a comeback? Is media spending set to decline? And what of AI? It can all be too much; but here are my predictions on what is likely to not happen over the next 12 months.

Today’s marketing organizations have the opportunity to do the unexpected. To stand out from the noise and do something authentic, novel, different, while still aligning with values to strategy.

Social media has to be well-thought out and well-executed to be an advantage in 2023.

“We bought the Ferrari, now we’ve got to figure out how to drive it.” When 20-year marketing, communication, and digital media veteran Richard Dedor joined Premier America Credit Union as Marketing VP last year, the organization was still in the process of making sense of its recent CRM investment.

True Community leadership is when you lean in, listen, and learn. And continue that process each and every day.

Social media has to be well-thought out and well-executed to be an advantage in 2023.

You don't worry about fitting the brand and gaining approvals. You just go.

Focus on the emotional needs of your customer and you will find deeper connection.

Do not make it hard for someone to experience or purchase your product.

There are an estimated 60,000 new songs added to Spotify every single day. Every day!

Sellers only know and understand their own journey and they create marketing strategies to meet their own ends.