How NFTs Can Strengthen Brands

Over the past six months, the marketing and media world has been head-over-heels in love with NFTs and the Metaverse.

And for good reason. NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), opportunities for unique and one-of-a-kind ownership, but also, inflated asset value with literally no reason for having that value.

What we are seeing now, as reported Forbes, is mainstream interest in NFTs has and continues to decline. But this moment is when the real work happens. We just went through the dot-com bust. Now that real development of Web3.0 begins.

Just look at what Steph Curry did with his NFT: He rewarded some holders of his NFT with a trip! A surprise deposit into their mobile wallet!

Keep an eye on this space … we are really just getting started.