Now two weeks after the Super Bowl, things are “back to normal”. We are midway through the 2nd quarter and the pressure is on marketing teams to deliver. The first thing you must get right: Your Brand.

Too many messages, poor AI experiences, and a changing content media landscape is making 2026 out to be a challenging year full of opportunities.

Brand is built on values. The value comes from living those values to drive business loyalty.

When you solve a problem, you disrupt a pattern; and you win.

It is clear when DEI policies and programs are in place, growth and vitality follow.

Focus on your customers and create memorable experiences.

The exodus has been swift from X since Elon purchased, rebranded, and opened the doors to hate speech.

How to ensure AI doesn't ruin the connection you have to your customers.

A cheeseburger is a cheeseburger is a cheeseburger, right? Guess again! Wendy’s has perfected the description of a classic cheeseburger.

NFTs have shown a unique ability to create great communities (for dads, women, and dinos!), and opportunities for unique and one-of-a-kind ownership.

Marketing — good marketing — takes time, patience, and a little bit of luck.

Traditional institutions can no longer view themselves as an “essential service” and must instead honestly examine how to connect with customers.

But what really wins over customers is story.

When Kent State University turned to Snapchat to increase applications to their school, no one was quite sure what to expect.

You likely have something real to share with your customers. Do it. Share it. Make it real. Ensure they can experience it. Let them smell it. Sense it.

I, as a consumer or employee, may like your product or service and try it out a few times, but you must earn my loyalty. You must earn my trust.