How to Build a Brand Like Wendy’s

A cheeseburger is a cheeseburger is a cheeseburger, right? Guess again! Wendy’s has perfected the description of a classic cheeseburger.

No one ever reads the website of fast food establishments, right?

Guess again!

Check this out:

It’s not just a cheeseburger.

That’s branding. That’s experience.