Brand Fails & AI Can't Help
AI is a marathon. (I can say that as a marathoner.) If you sprint into implementing AI, I hate to tell you, but you're not going to finish the race.
The Impact of Personalized Content
Content marketing has seen a resurgence over the past five years (and for good reason). People are spending more time online consuming and less time waiting to be sold.
Financial Brand: Warning: AI Fatigue is Fueling a CX Backlash in Banking
It’s not only leading digital transformation, but digital transformation with human capacity behind it.
Don't Lose Connection
How to ensure AI doesn't ruin the connection you have to your customers.
How Will AI Impact Marketing in 2025?
On nearly every "what to expect in 2025" article, AI was mentioned in one way or another. TD;LR: I predicted we would abandon AI in 2025.
What of AI?
The great thing about digital anything is the ability to test and learn. But consumers are smart and savvy and bad technology will not be forgiven.